The Kicks You Wear

The Kicks You Wear: Nike Is Restructuring — Again

Elliott Hill is continuing to build out his vision for Nike with yet another round of C-Suite changes, but can that vision be a bit more solidified for…

Dec 5 • 

Mike D. Sykes, II

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The Kicks You Wear: The Death of Sneakers Is Overstated

The sneaker aftermarket and sneaker culture might not be where they were during their peak years in the early 2020s, but that doesn’t mean that it’s…

Dec 3 • 

Mike D. Sykes, II

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November 2025

The Kicks You Wear — What's Going On With Travis Scott and Nike?

Travis Scott was spotted in an Adidas Y-3 jacket over the weekend at the Las Vegas Grand Prix, sparking rumours that he might be leaving the Swoosh…

Nov 25 • 

Mike D. Sykes, II

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The Kicks You Wear — Nike's Star Search

Cade Cunningham is Nike's newest signature athlete, but he's not a household name just yet.

Nov 18 • 

Mike D. Sykes, II

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The Kicks You Wear — Steph Curry Breaks With Under Armour

Under Armour is parting ways with the NBA superstar and his eponymous footwear brand as part of a new restructuring plan. Here's what it all means.

Nov 14 • 

Mike D. Sykes, II

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The Kicks You Wear — Can the NHL Become Fertile Fashion Ground?

The NHL has opened things up for its players to take advantage of the new sports and fashion landscape. But will it actually happen?

Nov 7 • 

Mike D. Sykes, II

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The Kicks You Wear — Mike Amiri Explains Fashion’s Sports Boom

A conversation with Mike Amiri about his eponymous brand’s new deal with FC Barcelona and the boom between sports and fashion.

Nov 5 • 

Mike D. Sykes, II

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October 2025

The Kicks You Wear: Adidas Rides Its Own Wave

The Adidas Jellyfish is one of the hottest sneakers in 2025. It’s no wonder that the brand itself is trying to copy it.

Oct 31 • 

Mike D. Sykes, II

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The Kicks You Wear — Palace's Shocking Switch Up + A New TKYW Offer!

Palace Skateboarding dumping Adidas and heading to Nike could be a major shakeup for skating, streetwear and sports.

Oct 29 • 

Mike D. Sykes, II

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September 2025

The Kicks You Wear — Proof That Brand Values Still Matter

It’s easy to fall into the trap of believing that consumers will buy whatever their favorite brands are willing to sell them in 2025, but that’s not…

Sep 23 • 

Mike D. Sykes, II

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The Kicks You Wear — Why Tom Sachs’ Controversy Didn’t Ruin the Mars Yard 3.0

The Mars Yard 3.0 is one of the most hyped sneakers of 2025. Two years ago, it was almost squashed.

Sep 16 • 

Mike D. Sykes, II

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The Kicks You Wear: Tommy Hilfiger Talks Team Cadillac and F1 Fashion

A conversation with Tommy Hilfiger about Team Cadillac, Formula One and more

Sep 12 • 

Mike D. Sykes, II

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