The Kicks You Wear

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The Kicks You Wear, Vol. 390 — Getting out at the right time 👀
Smart move, Scott Cutler.
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Mike D. Sykes, II
The Kicks You Wear, Vol. 389 — I guess we're doing this again
Quick reflections on a Donald Trump's comeback and what it means for the industry
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Mike D. Sykes, II
6
The Kicks You Wear, Vol. 388 — Does the fastball still work? 👀
How excited are we about the upcoming Union Jordan 1?
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Mike D. Sykes, II
2
The Kicks You Wear, Vol. 387 — A generational fumble
Kanye West needed Adidas more than Adidas needed him.
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Mike D. Sykes, II

October 2024

The Kicks You Wear, Vol. 386 — RIP DJ Clark Kent 🙏
We lost a legend.
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Mike D. Sykes, II
The Kicks You Wear, Vol. 385 — Run it back better 🏀
Nike, the NBA and the WNBA are renewing their uniform deal, but things have gotten stale. Here's how we can make them better.
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Mike D. Sykes, II
5
The Kicks You Wear, Vol. 384 — Thinking about Nike's future with AI 🤖
One of Elliott Hill's priorities at Nike is diving deeper into AI. Here's what that might look like.
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Mike D. Sykes, II
1
The Kicks You Wear, Vol. 383 — The Hill era is official🚨🚨🚨
And we've already got a bit of direction, folks.
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Mike D. Sykes, II
The Kicks You Wear, Vol. 382 — It’s Juju's world and Nike needs to live in it 💰
Nike's big picture plan for Juju Watkins should be in motion already
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Mike D. Sykes, II
4
The Kicks You Wear, Vol. 381 — Allow Adidas to reintroduce itself
The reported partnership between Adidas and The Whitaker Group may (re)open doors.
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Mike D. Sykes, II
1
The Kicks You Wear, Vol. 380 — New regime bringing back old problems 🧐
Tom Sachs is back at Nike.
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Mike D. Sykes, II

September 2024

The Kicks You Wear, Vol. 379 — Get to know Frank Cooke 👨‍🍳
Nike brought back a legend to help it find its cool again
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Mike D. Sykes, II
© 2024 Mike D. Sykes, II
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