The Kicks You Wear

The Kicks You Wear

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The Kicks You Wears, Vol. 446 — Did Nike Lose the Youth?
Data from a new survey shows that might be the case.
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Mike D. Sykes, II
The Kicks You Wear, Vol. 444 — The Summer of Zellerfeld
3D printed shoes are the wave, apparently!
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Mike D. Sykes, II
The Kicks You Wear, Vol. 443 — A Chat with Steph Curry on “Super Shoes”
Yes! We are talking to THAT Steph Curry.
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Mike D. Sykes, II
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The Kicks You Wear, Vol. 442 — CTRL of Vans
SZA is Vans' new artistic director! That's kind of fun. But it's also kind of weird.
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Mike D. Sykes, II
The Kicks You Wear, Vol. 441 — This is culturally inappropriate
Willy Chavarria seemed to mean well here, but his huarache Adidas collab has completely backfired.
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Mike D. Sykes, II
The Kicks You Wear, Vol. 440 — Double Fault
Nike has the best two tennis players in the world on its roster, but it's losing everyone else.
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Mike D. Sykes, II
The Kicks You Wear, Vol. 439 — Adidas' new muse
Bad Bunny is the new Kanye. I mean that in the nicest, best way possible.
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Mike D. Sykes, II
The Kicks You Wear, Vol. 438 — Culture over business
The drama obfuscating Nike's upcoming SB Air Max 95 release is a cautionary tale on brands overlooking culture for cash.
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Mike D. Sykes, II
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July 2025

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