As for adidas and their so called funk. That’s a very stateside view of the brand.
You touch on the Samba renaissance, that’s very much down to the Japanese and their retro obsession with the English ‘casual’ scene (and of course European 3 stripe obsessives).
You only have to take a look at the adidas Spezial capsules (going since 2014) to see that adidas should look at their back catalogue for inspiration.
They’ll always be basketball only sneaker heads in the USA that won’t even glance at a adidas classics like the gazelle, Marathon TR or handball top.
But just like the samba revival it doesn’t take much intelligence to see that some savvy stateside punters are snapping up the models that European soccer casuals have been wearing for years.
This is some GREAT insight! Thank you for this. The contrast of how Adidas is perceived here in the states vs. over in Europe has always been so fascinating to me.
It's why I always try to check myself when talking about the gloomy situation for the brand. Things are obviously not perfect right now. But I can see the makings of a strategy here that I think can actually work pretty well — especially with some of the models we're seeing slowly gain some steam over here in NA.
Great read again Mike.
As for adidas and their so called funk. That’s a very stateside view of the brand.
You touch on the Samba renaissance, that’s very much down to the Japanese and their retro obsession with the English ‘casual’ scene (and of course European 3 stripe obsessives).
You only have to take a look at the adidas Spezial capsules (going since 2014) to see that adidas should look at their back catalogue for inspiration.
They’ll always be basketball only sneaker heads in the USA that won’t even glance at a adidas classics like the gazelle, Marathon TR or handball top.
But just like the samba revival it doesn’t take much intelligence to see that some savvy stateside punters are snapping up the models that European soccer casuals have been wearing for years.
Keep up the great work.
Woody
@thedassler 👟///
This is some GREAT insight! Thank you for this. The contrast of how Adidas is perceived here in the states vs. over in Europe has always been so fascinating to me.
It's why I always try to check myself when talking about the gloomy situation for the brand. Things are obviously not perfect right now. But I can see the makings of a strategy here that I think can actually work pretty well — especially with some of the models we're seeing slowly gain some steam over here in NA.