The Peloton situation is fascinating. I guess that whatever their plan for post-lockdown growth was "we're gonna figure it out then" and that sucks for the folks who got dropped.
I see the connection for Nike, Adidas, etc. to acquire them but I'm not sure that their brand name would really help them expand beyond their current footprint. If anything, Peloton should pivot hard to the software subscription, make the high-quality app experience the focus and let people do their workouts on a tablet with any stationary bike.
The Peloton situation is fascinating. I guess that whatever their plan for post-lockdown growth was "we're gonna figure it out then" and that sucks for the folks who got dropped.
I see the connection for Nike, Adidas, etc. to acquire them but I'm not sure that their brand name would really help them expand beyond their current footprint. If anything, Peloton should pivot hard to the software subscription, make the high-quality app experience the focus and let people do their workouts on a tablet with any stationary bike.