What I think is wild about the Ivy Park stuff is that the materials are standard run of the mill adidas materials. If you feel the inside of a sweatshirt from Nike vs a sweatshirt from adidas - Nike is comfy, cozy, soft, and adidas is... well... stiff and basic. All the Ivy Park stuff uses those same standard issue not nice lux feeling materials. Ivy Park should feel like an elevation and justify the higher price points. Instead it literally just utilizes standard issue adidas with a "designery" spin. I personally don't like the feel of it on my body. I never feel excited to wear adidas stuff and in turn the Ivy Park stuff that I own.
They've got Beyonce who doesn't market her product (and has no incentive to market it either - she's making $$ regardless) and it's never really blown me away from a quality stand point. I know we say she should just get her bag, but like... if I had a brand I wouldn't want it to do shit sales just because I was making money no matter what. Like... she could try. But... that's just me.
I totally agree with this. Beyoncé should certainly be pushing and promoting this stuff more if she truly believes in it, if only because her core fans appreciate it so much. People still go up for Ivy Park. It's wild seeing how happy people get when they get those packages.
But I think Adidas should've just been smarter about working with here. There was a history there — she's never really done the whole "look at me and my clothes" thing. She barely even promotes her music at this point. She just changed a profile picture and people go crazy. It's wild.
I think they thought they could apply the same execution here and it just doesn't work. Especially when people are paying (as you point out) hundreds of dollars for standard material.
What I think is wild about the Ivy Park stuff is that the materials are standard run of the mill adidas materials. If you feel the inside of a sweatshirt from Nike vs a sweatshirt from adidas - Nike is comfy, cozy, soft, and adidas is... well... stiff and basic. All the Ivy Park stuff uses those same standard issue not nice lux feeling materials. Ivy Park should feel like an elevation and justify the higher price points. Instead it literally just utilizes standard issue adidas with a "designery" spin. I personally don't like the feel of it on my body. I never feel excited to wear adidas stuff and in turn the Ivy Park stuff that I own.
They've got Beyonce who doesn't market her product (and has no incentive to market it either - she's making $$ regardless) and it's never really blown me away from a quality stand point. I know we say she should just get her bag, but like... if I had a brand I wouldn't want it to do shit sales just because I was making money no matter what. Like... she could try. But... that's just me.
I totally agree with this. Beyoncé should certainly be pushing and promoting this stuff more if she truly believes in it, if only because her core fans appreciate it so much. People still go up for Ivy Park. It's wild seeing how happy people get when they get those packages.
But I think Adidas should've just been smarter about working with here. There was a history there — she's never really done the whole "look at me and my clothes" thing. She barely even promotes her music at this point. She just changed a profile picture and people go crazy. It's wild.
I think they thought they could apply the same execution here and it just doesn't work. Especially when people are paying (as you point out) hundreds of dollars for standard material.
Completely agree. It's a mess and a half.