So here's the thing, prices are dropping and all the sort of hyper-consumerist aspects are finally taking a backseat. To me, this is great; "Sneaker Culture" in it's modern, sorta sleazy connotations is *almost* gone.
As a result, I think the pendulum is about to swing in the opposite direction, and people will actually begin to value brands for their brand-specific originals (e.g., Adidas Superstars, and not some other shelltoe) and not buy a crossover for essentially no reason. Bobbito Garcia (somehow I'm friends with him) always told me he could never buy a $100 pair of AF1s, and I think THAT culture is coming back a little.
The type of person who knows who Sydney McLaughlin-Levrone is and would buy her sneakers is unlikely to know what JFG is. It's two vastly different audiences. And. the color scheme goes with the rest of Sydney's collection of apparel so it makes sense.
Plus so many sneakers this season are releasing in netural colorways. It's an appealing look right now.
I'm with you, Drew. The overlap of those two audiences barely exists. As someone who loves both pairs, it's probably just me 😂
In all seriousness, though, that's not a big deal. It's honestly a good practice to have. And, considering the development cycles and how close these two have dropped, this is probably mostly concidence.
As you said all brands do this, but it's a relatively new concept for collaborators to build into their contracts compensation for take downs. Most collaborators don't have the power to demand that. I know Beyonce did for Ivy Park. I don't know if JFG has that type of agreement but I think he deserves it.
Re:1906R I’m with you. I don’t know why black and burgundy suddenly looks so good, but I’m one second of weakness away from grabbing the AE 1 All Stars on resale.
So here's the thing, prices are dropping and all the sort of hyper-consumerist aspects are finally taking a backseat. To me, this is great; "Sneaker Culture" in it's modern, sorta sleazy connotations is *almost* gone.
As a result, I think the pendulum is about to swing in the opposite direction, and people will actually begin to value brands for their brand-specific originals (e.g., Adidas Superstars, and not some other shelltoe) and not buy a crossover for essentially no reason. Bobbito Garcia (somehow I'm friends with him) always told me he could never buy a $100 pair of AF1s, and I think THAT culture is coming back a little.
The type of person who knows who Sydney McLaughlin-Levrone is and would buy her sneakers is unlikely to know what JFG is. It's two vastly different audiences. And. the color scheme goes with the rest of Sydney's collection of apparel so it makes sense.
Plus so many sneakers this season are releasing in netural colorways. It's an appealing look right now.
I'm with you, Drew. The overlap of those two audiences barely exists. As someone who loves both pairs, it's probably just me 😂
In all seriousness, though, that's not a big deal. It's honestly a good practice to have. And, considering the development cycles and how close these two have dropped, this is probably mostly concidence.
As you said all brands do this, but it's a relatively new concept for collaborators to build into their contracts compensation for take downs. Most collaborators don't have the power to demand that. I know Beyonce did for Ivy Park. I don't know if JFG has that type of agreement but I think he deserves it.
He absolutely does deserve it if he doesn't have it already. The audience he's brought to that brand has changed its outlook.
Re:1906R I’m with you. I don’t know why black and burgundy suddenly looks so good, but I’m one second of weakness away from grabbing the AE 1 All Stars on resale.