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Jul 1Liked by Mike D. Sykes, II

On the one hand, the Undefeated 4s are a pair that could get me out of sneaker retirement and (try to) cop a new pair. On the other hand, yeah, Nike bringing out unique grails feels desperate. I'd rather they just lower prices of pairs to pre-Covid prices ($160 for 1s, etc.) instead of trotting out rare stuff. Expecting Nike to drop prices to bring in more consumers feels like a naive ask, but so did asking them to bring back Wu-Tang Dunks.

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It's hard to put that toothpaste back in the tube, so to speak. But lowering prices would be such a big win. I think it happens eventually. It makes too much sense — especially for the GR models that have bumped up in price so much over the last few years.

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