4 Comments
Oct 11Liked by Mike D. Sykes, II

Tatum spot ignores the fact that no one trusts Jordan performance basketball to build a good shoe these days. Putting out lots of stinkers lately and not even including basic stuff like shank plates. It's a good commercial but isn't self aware about the current problems people have with Jordan's performance lines.

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Very well said! That's totally fair. I think JB has lost the plot quite a bit when it comes to actually developing sneakers that legitimately serve the athlete and perform well. It sounds like the brand is going to be getting back to that in the Elliott Hill era, but we'll see.

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Oct 11Liked by Mike D. Sykes, II

Vince Staples is great in that spot! (I also just picked up a pair of Tatum 2s for like $65 from the Nike website, if that's relevant to anyone's interests!)

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That's a fantastic price!!! Thanks for sharing that, Josh.

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