Such a good read as always (and thanks for the shoutout!). I'm excited to see what happens when Anta (and Li-Ning) open up proper distribution channels in North America. I feel like Anta especially has been using basketball and Kyrie in such a smart way to indirectly and incrementally build a presence in the market and get in front of consumers.
Just copped a pair of those JFG Rainiers 🔥 Can't believe I slept on em and they're on $85 now on the JFG site
Such a good read as always (and thanks for the shoutout!). I'm excited to see what happens when Anta (and Li-Ning) open up proper distribution channels in North America. I feel like Anta especially has been using basketball and Kyrie in such a smart way to indirectly and incrementally build a presence in the market and get in front of consumers.