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Aside from Rihanna and Rocky they also have Skepta (guess this covers UK possibly Europe) but not sure of the impact he’s had but isn’t Roc Nation meant to have an involvement with Puma too or has that partnership ended?

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On point with your Puma perspective. They have no calling card.

Back in the day both Pele and Maradona wore Puma. Gotta lean into that heritage and sign the new wave of talent.

I think motorsports is a good angle and a place they innovate. They need a collab with Sir Lewis Hamilton.

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I think it’s harder to lock in on the younger footballl/soccer players than when Pele played but that’s a good shout either way. They need to get back into that space. A collab with Hamilton could potentially work especially now he’s at Ferrari.

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