I think brands often shoot themselves in the foot (no pun intended lol) by releasing new shoes or iterations of the same product every year. Sometimes when a shoe is hot, like the AE1, a year feels way too short. Releasing a new model too soon can make the original feel obsolete. I know it’s important to keep product in the market fresh, but I think Adidas feel like they still have runway to grow awareness of the AE1 and experiment a little bit with it before developing the line further.
Loved reading this as always bro. And I have something on T90 coming tomorrow!
Completely agree! I wish more brands would take note of this. Hopefully they move similarly in the future. When you've got something good going it's best to let that good thing cook instead of moving on so quickly to the next.
Can't wait to read you on the T90! Really excited about that shoe.
I think brands often shoot themselves in the foot (no pun intended lol) by releasing new shoes or iterations of the same product every year. Sometimes when a shoe is hot, like the AE1, a year feels way too short. Releasing a new model too soon can make the original feel obsolete. I know it’s important to keep product in the market fresh, but I think Adidas feel like they still have runway to grow awareness of the AE1 and experiment a little bit with it before developing the line further.
Loved reading this as always bro. And I have something on T90 coming tomorrow!
Completely agree! I wish more brands would take note of this. Hopefully they move similarly in the future. When you've got something good going it's best to let that good thing cook instead of moving on so quickly to the next.
Can't wait to read you on the T90! Really excited about that shoe.